A huge portion of consumers think that’s bogus because they’re in the worst shape they’ve been in, ever. Two Worlds (Morgan Housel) - “Consumers are in the best shape they’ve been in, ever. The project you’ve been working on for the last two years is now an artifact from a lost civilization.” You are not the person you were before the pandemic (Joe Berkowitz) - “ It feels obscene to worry about deadlines. We are all Frankenstein monsters-patchwork quilts of past experiences-trying to pass ourselves off as whole and cohesive things.” Welp.īut a quick snapshot at some essays this year that stood out:Įffort (Ava) - “I like people who try very hard, and I like people who attempt to conceal their effort, but I especially like people who let all their effort show. How Does Scent Influence Our Purchases? - Deep dive into the power that scent has on brand marketing and how it’s weaponized across the boardīeing online a lot means reading too much for my own sanity. Will Twitter’s Super Follows Feature Be a Hit? - Deep dive into the good and the bad that comes with Twitter’s new feature set Why Are We Obsessed with Fancy Water Brands? - Deep dive into the fascination behind expensive water and what drives us to it Why Is Everyone Obsessed with BTS? - Deep dive into k-pop and what makes BTS particularly unique among its culture What Makes a Good Meme Last? - Deep dive into the Bernie Sanders meme and what it taught us about the durability of memes The icing on the cake was getting to collaborate with so many talented writers, like Evan Armstrong, Kyla Scanlon, Joey DeBruin, and Rapha Menezes among many others who gave edits and inputs on the pieces.Īs the year ends, some of my favorite pieces to look back on… This year, I threw 24 pieces into the newsletter exploring a chaotic variety of topics - predictions around the Facebook rebrand, Twitter follows, and Clubhouse, takes on NFTs and the Metaverse, and observations around everything from Supreme to Cinnabon. Now, without further ado, wanted to share some of my highlights of 2021! Favorite Writing of 2021 While metrics are fun, what makes me happiest is knowing this newsletter introduced someone to a topic for the first time, changed someone’s mind, gave someone a new platform for their ideas, inspired someone to write more or gave someone permission to be weird about their questions. I started writing this in June 2020, went through many directional pivots, longer breaks this past year, and jumped into topics I had no idea whether anybody let alone hundreds of people would want to get excited about. I wanted to first start by thanking every single person who has opened or read any issue of the Mind Meld. ( Note: If you haven’t tried it, I highly recommend sitting in front of a fire (or a space heater if you live in a daft city apartment), boiling a nice hot mug of chamomile tea, putting on this instrumental playlist, and finding a good annual review format. Like many others in Earth’s wonderful orbit, I’ve been spending a lot of the past week in a mostly lethargic and reflective state, pulling back the covers on a fun, messy, and occasionally provocative 2021.
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